CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. Severe gun violence concerns saw a […]
Your Healthiest and Wealthiest Employees Will Probably Work Past 65
There’s never been a one-size-fits-all approach to retirement. While some adults choose to hang it up at age 65 or sooner and never work a day in their lives again, the reality for most is more nuanced – and not everyone who stays in the workforce does so for the same reasons. CivicScience recently asked […]
Three Key Shopping Trends for Market Researchers
Retail shopping today is fantastically complex, perhaps more so than ever before. Marketing and consumer insights teams are hard-pressed to keep up with how consumers are responding to today’s challenging economic conditions, market trends, and competition. Time is of the essence – even armed with high-quality market research from survey panels, consumer preferences can change […]
MLB’s New Rule Changes Should Revive the Interest of Casual Fans This Season
Another MLB season kicks off Thursday, with the Astros looking to fend off the game’s biggest stars, like Shohei Ohtani, Aaron Judge, and Juan Soto, to defend their 2022 World Series title. Last season marked a return to something resembling normalcy, after a pandemic-shortened season in 2020 and limited capacity crowds in 2021, and this […]
Confidence in Job Market Sees Biggest Drop Since March 2020
Economic sentiment dropped again over the past two weeks as unease about the banking system persisted. The Penta-CivicScience Economic Sentiment Index (ESI) fell 1.9 points to 33.3, the largest drop in the overall index since July 2022. Leading the decline was a collapse in confidence in finding a new job—an especially notable development since confidence […]
Emotional Well-Being Climbed Slightly in March, but Signs Point to a Downward Tr...
Despite the oncoming of spring, emotional well-being among U.S. adults barely ticked up from February to March 2023, (56.8% to 57.0%). On the other hand, heightened and ongoing economic concerns are top of mind in Q1. However, it’s important to note that well-being in March 2023 sits more than four points higher than March 2022’s […]