Women make up half the population of the U.S., but are estimated to drive more than 80% of consumer purchases, through a combination of buying and influence. Women’s discretionary spending power on a global scale is only expected to grow, placing a major emphasis on brands to get in touch with the woman consumer. CivicScience […]
Majority of Americans Expect to Personally Be Impacted by Climate Change in the ...
Earlier this week, a report commissioned by the United Nations issued a dire warning about the next decade of climate change. According to the Intergovernmental Panel on Climate Change report, global average temperatures are expected to rise above the 1.5 degrees Celsius warming threshold outlined in the 2015 Paris agreement by the first half of […]
Young U.S. Adults Avoid Seeking Medical Care at Profoundly High Rates Due to Hea...
According to recent data, the U.S. spends significantly more on healthcare than most countries, but this doesn’t mean the nation has better healthcare results. It is estimated that spending on healthcare in 2021 reached a whopping $4.3 trillion, averaging $12,900 per person. In comparison, other prosperous countries only spend about half this amount per person. […]
Lower-Income Americans Increasingly Turned to Online Grocery Shopping in Q1
Economic headwinds are forcing Americans to make tradeoffs in their purchasing behavior, trading down or deal-seeking in certain categories – like staples and apparel – in order to maintain higher spending levels on things they value the most, including travel and entertainment. This trend is evident among lower-income Americans more than others, particularly in the […]
5 Things You Didn’t Know About Fans of ‘The Mandalorian’
With the third season of “The Mandalorian” hitting the halfway point today, CivicScience asked Americans about their favorability toward the Star Wars universe’s space western. Close to 2-in-5 U.S. adults say they have watched the show. Among viewers, 60% are favorable, and just 13% are unfavorable. The remaining 28% sit in the middle at neutral (n=2,015). […]
Fast Fashion Is Still Trending in 2023 – Shein and Temu Are Retailers to Watch
In the U.S. alone, fashion is a multi-billion dollar industry. And so one thing is certain – even in times of economic uncertainty, Americans are going to consume fashion. But what kinds of fashion are consumers flocking to? And what does that mean for apparel retailers? In recent years, fast fashion retailers – those who […]