As many Americans start preparing for those blissful days of holiday vacation time, with calendars blocked off and laptops shut until 2024, it’s only natural to daydream about all the things you’ll get to catch up on – quality time with loved ones, chores around the house, and perhaps, those shows that have been sitting […]
Americans Look to Ads-Based Streaming Subscriptions, Bundle Packages to Save As ...
Join CivicScience CEO John Dick for a free webinar Tuesday, December 19 as he shares the company’s latest data on the state of the U.S. consumer, the macro trends that will define 2024, and key predictions for what’s to come. Sign up here. While holiday spending appears to be resilient this year, many consumers are […]
3 Things To Know: Consumers With Existing Debt Are Increasingly Likely to Rely o...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Americans with […]
Brand Values – 3 Key Insights for Marketers to Look for in 2024
ESG is a main consideration for investors today, but how much does it matter to the consumer? Some research suggests that products that promote responsible environmental and social practices are increasingly in demand. CivicScience data has shown that a large percentage of U.S. consumers do care about a company’s practices and ethics. However, that doesn’t […]
Infographic: How Americans Celebrate the Winter Holidays
CivicScience has a constant pulse on the latest consumer sentiment and expectations surrounding the holiday season. Get in touch to learn more about how the InsightStore™ can benefit your brand. It’s the holiday season once again, and Americans are celebrating accordingly. Unsurprisingly, Christmas is the most widely celebrated winter holiday — but has the Christmas spirit waned […]
Majority of Toy Shoppers Plan to Spend Under $100 This Year, LEGO Leads
Keeping with annual traditions, kids across America are making their lists and checking them twice before handing their wish lists off to their parents. What’s different about this year is that sources predict toy shopping could be down, as toy sales have been slow throughout the year compared to pandemic years. While general economic sentiment […]