Introducing the SPEC Report, an exclusive weekly report from CivicScience covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. Here are three key trends from this week’s report: 1. Women report worse emotional well-being than men, but are more open to discussing their mental health. International Women’s […]
Infographic: Most Americans Want to Ditch Changing the Clocks (Plus More Dayligh...
With the clock change set to happen next week (March 12), how do people feel about springing forward? Americans weigh in on the notion of making Daylight Saving Time permanent, as well as other seasonal stats. Interested in more unexpected consumer insights like these? Let’s chat.
Less Financial Security, More Stress – the Pandemic’s Unwanted Effects on Women
Past CivicScience polling data have uncovered several imbalances between men and women that have been amplified by the pandemic. Many of those disparities were brought to light in a March 2021 study, such as poorer mental health and greater financial, job, and even food insecurity. It’s well-known that a greater number of women than men […]
Infographic: The State of the Travel Industry
From COVID-19 to inflation, the travel industry has undoubtedly experienced many changes and uncertainties over the years. To stay ahead of this rapidly shifting market, industry leaders need forward-looking insights and a complete understanding of the market and their consumers. With the CivicScience Travel Industry Report, leaders can get ahead of the curve with the […]
Infographic: A Look Back at Three Years of the COVID-19 Pandemic
This Saturday will mark three years since the COVID-19 pandemic became an undeniable reality for Americans. On March 11, 2020, the World Health Organization officially declared COVID-19 a pandemic, Tom Hanks and Rita Wilson tested positive for the virus, and the NBA suspended play – which combined to radically alter public perception of its severity. […]
5 Things You Didn’t Know About Aldi Shoppers
Aldi, the German discount supermarket chain with over 2,284 locations across the U.S., has won over many American shoppers with their high-quality products at low prices. The chain is well-known for its no-bag, dietary-friendly, and 25-cent cart shopping experience. According to the latest CivicScience data, 13% of U.S. households shop at Aldi several times a […]