CivicScience is continuing to track how Americans are spending this holiday season. With food prices still rising, what can we expect to see for holiday meals this year? Expected Meal Spending Is Up A larger percentage of U.S. adults who are celebrating the winter holidays continue to plan on spending more this year rather than […]
Dunkin’ Vs. Starbucks Customers: In-person Retail Shopping, Labor Unions, Doctor
CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore, CivicScience examines Dunkin’ and Starbucks coffee drinkers. According […]
Brand to Watch: SKIMS – A Win Among NBA and WNBA Fans
The clothing and shapewear brand SKIMS has quickly become one of the most popular brands among Gen Z and Millennials. Co-founded by Kim Kardashian, SKIMS focuses on inclusive sizing and body positivity, which has garnered the attention of young consumers. SKIMS largely taps into the power of social media and influencer marketing to promote their […]
GNC Vs. Vitamin Shoppe Customers: Ozempic, CrossFit, Telehealth, and More
CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore™, we’re shining the spotlight on GNC and Vitamin Shoppe – […]
Holiday Shopping on TikTok Shop Appeals to Nearly 1 in 3 Gen Z Consumers
CivicScience is continuing to monitor how consumers plan to handle holiday shopping this year as the clock ticks down to the final stretch. One new dynamic likely to make an impact on gift shopping this season is the emergence of TikTok Shop, which CivicScience has also been tracking. How much of a role does this […]
3 Things To Know: Sports Gambling Prevalent Among Young American Adults, Politic...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. More than […]