Is denim’s popularity on the decline among consumers? Recent reports suggest that demand for denim is being replaced by growing demand for jeans alternatives, particularly chinos and cargo pants. New CivicScience polling data finds that jeans are still a staple for more than half of U.S. adults, as 57% report wearing jeans regularly – 26% […]
Are Beyoncé and Adele Fans Still Interested in Watching the Grammys?
The 2023 Grammys, which air Sunday, February 5, on CBS and Paramount+, bring some familiar heavyweights of years past to the top categories: a Beyoncé and Adele rematch, Kendrick Lamar (but without Macklemore to send him an apology text), and perennial Grammy favorite Brandi Carlile. But the fresher stars like Harry Styles, Lizzo, and Bad […]
Which Types of Ads Resonate With Gen Z?
What does it take for marketers and advertisers to reach Gen Z audiences? Of course, social media is a main avenue for advertising – 88% of Gen Z adults reported using social media daily in 2022. But where do other types of media stand with advertising to Gen Z, such as TV? CivicScience polled respondents […]
Economic Sentiment Falls as Consumer Spending Slows
Economic sentiment continued to decrease over the past two weeks, with confidence in personal finances leading the drop. The Penta-CivicScience Economic Sentiment Index (ESI) fell 0.3 points to 34.9 in its most recent reading. Three of the ESI’s five indicators decreased over the past two weeks. Confidence in personal finances fell 1.9 points to 54.4, […]
5 Things You Didn’t Know About People Likely to Purchase an SUV
Which type of vehicle do most consumers plan to purchase next? Ongoing CivicScience polling shows that SUVs are the most popular for next-car purchases (40%), followed by trucks (21%) and sedans (17%). The remaining percentage consists of those planning to purchase other types of vehicles (22%), including convertibles, vans, hatchbacks, etc. So, how can you […]
Super Bowl Interest Rebounds Toward Pre-Pandemic Levels
At long last, Super Bowl season is once again upon us as jubilation abounds in the big game’s two combatant cities of Kansas City and Philadelphia. While the country gears up for America’s marquee sporting event, the question arises: how invested will Americans be in tuning in? Will the pandemic-era trend of under-performing interest persist […]