CivicScience’s ongoing tracking shows that Gen Z is clearly a generation with diverse tastes and interests. Whether it’s how they utilize social media, the type of streaming content they consume, or how concerned they are about the environment, it’s evident that their interests differ from the Gen Pop. In this ongoing series, we’ll take a […]
Young Adults Far More Likely to Trust That Tech Companies Protect Their Personal...
To what extent do Americans trust tech companies to act responsibly with their personal data? January poll results from CivicScience indicate that the public remains heavily split on the topic, reflecting significant differences across age demographics. As a whole, trust is mediocre at best. Asked to rate their trust in tech companies to protect their […]
The Starbucks 360 Report
Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
One-Third of U.S. Adults Are Eating Eggs Less Often Due to Price Surges
Eggs are no longer the cheap and easy breakfast staple. While some of it might be chalked up to inflation and supply chain issues, the surge in egg prices can largely be attributed to the largest avian flu in history, which has forced demand to well exceed supply. Egg prices surged 60% last year, and […]
Streaming Competition Grows, Majority of Video Streamers Now Carry Three or More...
The video-on-demand streaming market spent much of 2022 in a state of flux. Major media companies such as Netflix, Disney, and Warner Bros. Discovery all endured particularly rough fortunes in the stock market. The year also saw providers making significant changes, including Warner Bros. Discovery’s merger of Discovery+ and HBO Max and Netflix’s new ad-supported […]
Majority of U.S. Adults Are at Least ‘Somewhat Likely’ To Get Annual COVID-19 Sh
On Monday, the Food and Drug Administration released a briefing document unveiling its future plans for COVID-19 vaccination. Instead of multiple shots per year, the FDA will likely recommend annual shots – much like the flu vaccine – with exceptions for older adults and those with compromised immune systems, who might get two. CivicScience wanted […]