Throughout 2022, CivicScience data largely showed a two-to-one split in overall job happiness among U.S. workers. Today, just over 70% of workers typically report feeling more happy than unhappy with their jobs, while nearly 30% are more unhappy than happy. The summer saw an increase in job happiness, but it was short-lived and has since […]
The Chicken Sandwich Wars Might Be Dormant, but Gen Z Is Always Ready for a Revi...
Although the intensity has cooled from the opening shots in 2019, you could argue the Chicken Sandwich Wars never really ended. (Yes, there’s a Wikipedia page for the phenomenon, which claims Popeyes called for a truce in July 2021.) The one-upmanship of every fast-food chain retooling their fried chicken sandwiches was an exciting time for […]
3 Things to Know: Americans Are Sticking to New Year’s Resolutions, Anticipated
Every week, CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week: 1. Most Americans are sticking to their New Year’s resolutions — at least partially. A few weeks into 2023, 79% of Americans say they are sticking to their resolutions, although just over half of those […]
Less Than Half of Americans Regularly Socialize With Their Friends in Person
Human connection through friendships is one of the many areas of society upended by the pandemic. We’ve seen how “normal” is starting to mean a loss of friendships and the impacts that’s having on our well-being, but that’s only one side of the coin. What about the friendships that Americans are still holding onto? What […]
3 Quick Self-Care Trends That Lead Among Gen Z
Gen Z is a generation of diverse interests and habits. CivicScience data show many Gen Z adults are concerned about their overall health and well-being – from prioritizing fitness, to improving financial wellness, to using teletherapy services. At the same time, data also show they are a generation dealing with high levels of stress and […]
Which Sleep Products Are the Most Popular in 2023?
The importance of getting enough sleep is undoubtedly nothing to snooze on – its effects impact all aspects of our health. Many Americans, however, say they’re not getting enough sleep. The global insomnia market is big business, reportedly worth billions, and likely to grow in the coming years. Seeking to take stock of the sleep […]