Economic sentiment decreased slightly in the first full reading of 2023. The Penta-CivicScience Economic Sentiment Index (ESI) fell 0.3 points to 35.2 in its most recent reading. Three of the ESI’s five indicators decreased over the past two weeks. Confidence in buying a new home fell the most, dropping 1.5 points to 21.2. Click here […]
Immediate Insights: One-Quarter of U.S. Adults Are ‘Very Concerned’ About People
If the first months of ChatGPT are any indication, AI-generated art and text apps might be far from a passing fad. Professors have already begun to retool their assignment policies to prevent students from turning in robo-penned essays. One tech and AI industry analyst bullishly claimed that “we might reach 90% of online content generated […]
Forty-Seven Percent of Americans Don’t Drink Enough Water, Plus More H2O Insight
While the amount of water adults consume in America per day depends on various factors (age, climate, exercise, and other health factors), experts suggest the adequate amount for average, healthy adults living in a temperate climate is 3.7 liters for men and 2.7 liters for women. This is equivalent to about eight 16-oz. water bottles […]
Consumers Grow Less Supportive of Brands Taking a Stand on Social & Political Is
To what extent do people choose brands that align with their personal values and beliefs? That’s the billion-dollar question challenging businesses, brands, and marketers today. Here are four leading insights based on the latest CivicScience polling data to help guide brands in 2023. 1. How important is it for companies to ‘have a heart’? Around […]
Brand to Watch: Barnes & Noble
Barnes & Noble’s reputation and success have seen change in the last couple of years, from being frowned upon for seemingly ruthless competition with independent bookstores to being an invaluable gear of publishing mechanics. In addition, the chain outperformed other businesses during the pandemic, despite general retail shutdowns and a massive shift in consumer behavior. […]
Immediate Insights: Tesla Favorability Goes Underwater, Despite Majority of U.S....
Although Elon Musk’s Twitter reign has drawn much attention in recent months, his business interests in Tesla have potentially endured even more turbulence. The electric automaker’s stock fell 65% in 2022. Last week, the company announced a number of drastic price cuts to its Model 3 and Model Y cars, as it faced a declining […]