Over the last three years, socializing has changed in dramatic ways. From the isolation of lockdowns, to the sometimes-halting return to “normal,” Americans are continuing to navigate this new world of staying connected, while often working – and living – apart. So how has this cultural shift impacted friendships? As latest CivicScience data show, around […]
3 Things to Know: Consumers Cut Back on Groceries, Government Shutdown and Fundi...
Every week, CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week: 1. Consumers limit grocery spending due to increased price sensitivity. The latest CivicScience data show that price sensitivity increased sharply last week. Nearly 60% of U.S. adults reported they’ve become ‘more price sensitive’ over the […]
Immediate Insights: One-Quarter of U.S. Adults Are ‘Very Reluctant’ To Fly After
It’s been a turbulent few weeks for the airlines. After Southwest Airlines totally melted down over the holidays, canceling more than 15,000 flights and leaving countless luggage in limbo, the Federal Aviation Administration (FAA) suffered a tech outage on Wednesday morning, pausing all flights through 9 a.m. EST – and much reshuffling of the schedule. […]
The Netflix 360 Report
Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
Ninety Percent of Gen Z Dry January Participants Are Leaning on Other Drinks and...
A third of the way into Dry January, you can imagine most participants have either settled into a routine for the month or given up before the stretch run. CivicScience polled U.S. adults last month to gauge general interest in Dry January this year, and it looked to be good news for non-alcoholic beer brands. […]
Millennials Are Raising Their Glasses to Natural Wines
The push for wellness is approaching an all-time high at the top of the new year. For those forgoing Dry January, conscious alcohol purchases may be the first step into broader lifestyle changes. Natural wine, also known as low-intervention wine, began making headlines over the past year with its focus on organic components and its […]