Fresh poll results from CivicScience suggest the needle may be moving when it comes to how in touch digital ads are with consumers, as well as how likely consumers are to respond to them. January data shows that a total of 41% of U.S. adults feel the majority of digital ads they see are at […]
5 Things You Didn’t Know About People Who Love Spicy Food
Did you know genetics partly influence whether people like spicy foods? The rest of the equation comes down to environmental factors, according to research. So, what characteristics are common among spicy food lovers? CivicScience has the answers: Ongoing polling shows that almost one-third of people love spicy food (31%), nearly two-fifths like it (36%), less […]
1 in 6 U.S. Adults Might Bet on the NFL Playoffs Online — But Average Bet Sizes
As we get ready for the NFL postseason, online sports betting across the U.S. seems to have rebounded from a preseason malaise. But while many Americans are interested in getting some skin in the game for the playoffs, there might not be as much money on the line as we’ve seen in the past. According […]
A Growing Number of Americans Report Taking Prescription Medications Daily
Prescription medications used to treat chronic or long-term conditions such as high blood pressure, diabetes, and heart disease are a part of everyday life in many American households. But how has prescription medication usage changed with the emergence of the pandemic? Recent CivicScience poll results reveal the picture of maintenance prescription drug use in the […]
Immediate Insights: Over 40% of U.S. Adults Are ‘Less Likely’ to Watch Golden Gl
The Golden Globes are back on Tuesday night – and a little different this year. For one, it’ll be the rare major award show to occur on a weeknight – you can thank the NFL’s playoff schedule for that – and the first to air simultaneously on NBC and Peacock. It also comes after a […]
Many Consumers Aren’t Convinced to Pay for Identity Theft Protection
The idea behind storing sensitive information online is that nothing should happen to the data locked behind a password and blanketed by encryption: it will stay where it is and remain private and protected. The reality is that most consumers transacting online don’t have much faith in cybersecurity. Almost the entire Gen Pop finds the […]