How do you define happiness and success in 2023? It’s time for a revisit to CivicScience’s ongoing tracking of how Americans define both of these concepts now that 2022 is in the books. Recent CivicScience poll results show that Americans continue to value family and home life as leading drivers of happiness and success. That said, the percentage of people who […]
Immediate Insights: Can Southwest Airlines Rebuild Trust With Holiday Travelers?
When there are severe winter storms, travelers can certainly expect some delays and cancellations – but no one could’ve anticipated Southwest Airlines’ recent meltdown over the holidays. The airline giant canceled more than 15,000 flights after its scheduling technology software was unable to accommodate massive pilot and flight attendant changes as weather impacted the plans […]
Advertising in Sports Today: New Strategies Pay Dividends, but American Sports F...
Advertising in the sports industry is an ever-shifting landscape, and revenue losses resulting from the pandemic have inspired some professional North American sports leagues to change their strategies in how they utilize sponsorships and advertising. Additionally, as more states legalize sports betting, new opportunities for partnerships are emerging for the leagues to capitalize on. But […]
Economic Sentiment Remains Steady Heading into 2023
Economic sentiment remained steady over the holiday period and into the new year. The Penta-CivicScience Economic Sentiment Index (ESI) stayed at 35.5 in its most recent reading, after increasing steadily between the beginning of October and mid-December. Two of the ESI’s five indicators decreased over the past two weeks. Confidence in the US economy fell […]
Immediate Insights: Forty Percent of U.S. Adults ‘Don’t Trust the NFL At All’ to
During Monday night’s game against the Bengals, Buffalo Bills safety Damar Hamlin suffered a cardiac arrest and received extensive medical attention on the field. Hamlin tackled Bengals wide receiver Tee Higgins in the first quarter, stood back up, and then collapsed immediately. Although the league initially looked prepared to give the players a five-minute break […]
Gen Z In-Focus: Young Adults Today Report Less Social Media Usage Compared to Fi...
This ongoing CivicScience series digs deep into the data to explore how young adults today (Gen Z aged 18-24) differ from young adults five years ago (Millennials now aged 25-30). What can we learn about these generations – one which entered into adulthood prior to the pandemic, the other now coming of age in the […]