The consumer financial health of the nation was in a free fall since the summer, with things looking the bleakest by the end of last month. But similar to economic sentiment and emotional well-being, the CivicScience Consumer Financial Health Index (CFHI) showed a major turnaround in November. Consumers reported significantly improved outlook on their income, […]
5 Unexpected Consumer Insights About Late Holiday Shoppers
Discover more unexpected consumer insights and learn how your brand can benefit from the 4+ million daily survey responses available in the InsightStore™ – get started. It’s the first week of December and CivicScience data show that 30% of consumers who plan to holiday shop report they have not begun their shopping. For online shoppers, this […]
Electric Vehicle Demand Is Idling, Safety Concerns Are One Roadblock
Have EV buyers peaked for the time being? Some say they have, including a list of nearly 4,000 U.S. auto dealers who are calling for the Biden administration to reassess the EPA tailpipe emissions mandate released earlier this year. The mandate essentially requires the majority of new car sales to be electric by 2030, but […]
Economic Sentiment Increases for Second Reading in a Row
Economic sentiment increased over the last two weeks, rising to its highest point since early August. The Penta-CivicScience Economic Sentiment Index (ESI) increased 0.8 points to 34.5. All five of the ESI indicators increased over the past two weeks—the first time since June all have increased. Confidence in making a major purchase increased the most, […]
Chick-fil-A vs. Popeyes Customers: Eating More Chicken, Cord-Cutting, Holiday Ma...
CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore, CivicScience examines Chick-fil-A and Popeyes customers. The chicken […]
Should Brands Utilize Spotify Wrapped-Style End-of-Year Recaps?
Spotify Wrapped dropped in late November: the annual offering gives users personalized summaries of their most-played songs and artists. Since last year, CivicScience data show that interest in Spotify Wrapped is consistent among Spotify users, with roughly a third keen on it. In 2023, 30% of users remain favorable to the feature, showing subscribers a […]