CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more. 1. The majority of […]
Four Fitness Trends to Watch in 2024
New Year’s resolutions are in full swing for many Americans, and despite shifting priorities in goal-setting for 2024, ‘better fitness/exercise’ is still among the top priorities. Here’s a close look at four fitness trends that could take shape in the new year: Answer our Polls: Did you set any health and fitness goals for this […]
5 Unexpected Consumer Insights About Peloton Subscription Users
Discover unexpected consumer insights and learn how your brand can benefit from the 4+ million daily survey responses available in the InsightStore™ – get started. In recent years, Peloton has become a household name in the fitness industry. More than just a stationary bike, the company has expanded to include fitness subscriptions for users with […]
3 Key Insights From the Latest CivicScience Ozempic and GLP-1 Consumer Tracker
The proliferation of Ozempic and other GLP-1 weight loss drugs is poised to create significant ripple effects throughout the economy and consumer markets. Industries such as healthcare, retail, food service, fitness, travel, and apparel are all at risk of major disruptions as the increasing awareness, utilization, and associated behavioral shifts driven by these medications gain […]
Emotional Well-Being Continues Its Upward Climb Into the New Year
Emotions have been running high for Americans in the last few months – but things have taken a turn for the better, according to the latest CivicScience Well-Being Index data. The collective emotional well-being of U.S. adults continued to climb in leaps and bounds this past December to 58.5%, after hitting the lowest point of […]
Improving Food and Diet Remains Top New Year’s Resolution, but Runners-Up Show C
With 2024 just a few days away and the scent of a new year filling the air, New Year’s resolutions are on everyone’s mind. Which categories are captivating this year’s resolution-makers, and what can they tell us about spending trends in the new year? Current CivicScience data gives us the inside scoop. Statistically speaking, 58% […]