This Saturday will mark three years since the COVID-19 pandemic became an undeniable reality for Americans. On March 11, 2020, the World Health Organization officially declared COVID-19 a pandemic, Tom Hanks and Rita Wilson tested positive for the virus, and the NBA suspended play – which combined to radically alter public perception of its severity. […]
3 Things to Know: Americans Support a 4-Day Workweek, 1 in 4 Report Not Seeing a...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week: 1. Americans are largely favorable to a four-day workweek. The pandemic undoubtedly changed the dynamics of the traditional workweek, from work-from-home job opportunities to more flexible hours. More recently, the concept of a four-day/32-hour week has been […]
Non-Alcoholic Beer Is a Young Person’s Game, With Lagunitas Leading the Pack
The non-alcoholic beer market is surging, and that doesn’t just have to do with Dry January. According to a recent CivicScience poll, one-third of U.S. drinking age adults who sat things out last month are ‘very likely’ to change their alcohol consumption habits in light of recent research suggesting that even small amounts of alcohol […]
Will 2023’s Dry January Lead to a More Permanent Shift in Drinking Habits?
It’s one thing to say you’ll participate in Dry January all the way back in December – and another thing entirely to actually go the whole month without drinking any alcoholic beverages. The annual ritual (not to be confused with the official Dry January program, which has more comprehensive protocols) maintained intent levels similar to […]
For Gen Z and Millennials, SAD May Be the Seasonal Norm
Seasonal Affective Disorder (SAD) is recognized as a type of depression that can take hold in the fall and winter months. SAD may not get enough attention over the winter season, but plenty of Americans are affected by it, whether officially or unofficially diagnosed. Recent CivicScience polling finds that 37% of U.S. adult respondents who […]
Well-Being Remains Resilient in the New Year, but Not for All Americans
The new year entered with a string of difficult events. Mass shootings in California led to escalating concerns about gun violence, natural disasters struck across the country, and several high-profile police brutality cases received national coverage, including the death of Tyre Nichols. The latter was an especially unwelcome banner into Black History Month. In addition, […]