CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more. 1. The majority of […]
Expected Holiday Gift Returns Up 47% This Year, Led by Gen Z
Retailers have been bracing for the frenzy of returns expected after the holiday season. Some have even prepared by changing their return policies to mitigate the costs of the returns and exchanges. What does the gift return rush look like now that the 2023 holiday season has come to a close? CivicScience data collected at […]
3 Things to Know: Outlook on AI’s Net Impact Grows More Positive, Subscription S
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more. 1. Americans hold mixed […]
Here’s How Americans Are Celebrating New Year’s Eve This Year
New Year’s is one of the most celebrated holidays in the United States, behind Thanksgiving and Christmas, and nearly as popular as Halloween. CivicScience data show that 59% of U.S. adults say they typically celebrate New Year’s. In particular, roughly the same percentage plans to celebrate New Year’s Eve this year. Here are three key […]
Holiday Gift Trends in 2023, from Self-Gifting to Subscriptions
‘Tis the season for gift-giving. Here are three gifting trends slightly off the beaten path, tracked by the CivicScience InsightStore™: Giving Yourself a Gift “Self-gifting” is a trend that fits in with other post-pandemic wellness and self-care trends seen in 2023. Many Americans will treat themselves to a holiday gift again this year – over […]
This Year’s Holiday Travelers Prefer American Airlines, Ridesharing, and Ozempic
With the winter holidays upon us – and more than 80% of Americans gearing up for annual Christmas celebrations – holiday travel is about to take off. Here are four quick insights from the CivicScience InsightStore™ about what to expect from this year’s crop of holiday travelers: Nearly 1 in 3 Have Holiday Travel Plans […]