Fourth of July is the quintessential summer celebration: backyard cookouts, fireworks, and perhaps a day at the pool or even the beach. CivicScience data show that more than half of Americans typically celebrate the Fourth of July, and in 2023 celebrators total to 61% of the population. Over one-quarter will attend a professional fireworks show, […]
Father’s Day Infographic: Consumers Plan to Spend Less This Year, Except Gen Z
With Father’s Day right around the corner, CivicScience examined gift-buying intent among celebrators. This year, data show that Americans are treating the father figures in their lives with a meal out and shopping for gifts online. They’re more likely to spend ‘less’ compared to ‘more’ than they typically would, but differences exist among age groups, […]
Memorial Day Cookouts Heat Up, Heineken the Beer of Choice
Memorial Day is a day meant to pay tribute to and honor our fallen military service members. Americans have a variety of ways to commemorate the holiday, but travel is typically one of the most common means of doing so. AAA predicts more than 42 million will be traveling more than 50 miles for Memorial […]
Mother’s Day Insights: What Does Mom Really Want This Year?
Mother’s Day is right around the corner this Sunday, and in preparation, CivicScience examined how Americans plan to celebrate and what they plan to spend. But one crucial piece of the puzzle remains to be heard from: Mothers. So, how well do Mother’s Day plans this year align with what mothers want? Here’s a look […]
Infographic: Forecast for Mother’s Day 2023
Mother’s Day is a few weeks away (May 14). What can we expect to see this year? CivicScience data show that overall consumer spending on the holiday doesn’t look as sunny as last year. However, celebrators look to spend more at restaurants and on flowers and other retail goods. Get all the details in the […]
Infographic: Americans Plan to Celebrate Easter Around Inflation This Year
Spring is in full swing, with Easter Sunday now just a few days away. Current CivicScience data find that 83% of U.S. adults are likely to celebrate the upcoming holiday. What do Easter plans look like for Americans this year? Will high costs associated with inflation affect celebrations? Check out the latest holiday trends with […]