According to ongoing CivicScience tracking data, just over half of consumers (51%) intend to buy clothing, apparel, and jewelry as holiday gifts this year, narrowly trailing gift cards (53%) as the leading gifts of choice. Two major retail brands poised to benefit from these plans as holiday shopping ramps up with Black Friday just days […]
3 Things To Know – Thanksgiving Edition: 2 in 3 Will Stay Local, More Plan To Ta
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Nearly 3 […]
Infographic: Thanksgiving’s Importance to Americans Rebounds
CivicScience has a constant pulse on the latest consumer sentiment and expectations surrounding the holiday season. Get in touch to learn more about how the InsightStore can benefit your brand. Thanksgiving is on par with Christmas as the most ubiquitous American holiday of them all. After all, 85% of Americans say they’ll celebrate Turkey Day this year […]
Amazon Primed to Court Users of Competitors, Black Friday Shoppers With Exclusiv...
Amazon is now in its second season of exclusively hosting Thursday Night Football NFL broadcasts on Amazon Prime Video, and has seen an increase in viewership after a slow start to the season. The company will take their NFL coverage a step further by hosting the NFL’s first-ever Black Friday game, which will be free […]
Small Business Saturday Looks Bright This Year, Plus More ‘Shop Local’ Insights
Small Business Saturday – which started as a campaign by American Express in 2010 to support local businesses during the recession and became an official event recognized by the U.S. Senate in 2011 – generated $17.9 billion in revenue for small businesses last year. This annual event allows locally-owned stores to tap into the holiday […]
In-Store Black Friday Shopping Set to Compete With Online This Season, Gen Z Lea...
Black Friday is less than two weeks away, which means online retail sales are already live. While the concept of “Black Friday” has turned into a season of pre-Thanksgiving shopping, this year more consumers want to get offline and into stores on special sale days. According to CivicScience polling, 25% of consumers intend to shop […]