This holiday season is shaping up to be the year of the gift card. Nearly 1-in-3 U.S. adults say it’s ‘very likely’ they will be giving gift cards this year (excluding those ‘not sure’), up 12% from last year. An additional 35% say they’re ‘somewhat likely’ to purchase gift cards. All in all, just a […]
3 Things to Know: Americans Strongly Prefer Living in Areas That Align With Pers...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Americans overwhelmingly […]
Three Key Shopper Insights for Marketing Professionals Ahead of the Holiday Seas...
With the holidays quickly approaching, marketers need timely, actionable, and forward-looking consumer data to power their Q4 strategies. What shopping trends are leading the way when it comes to consumer decisions? As we transition into the busy fall season, check out the latest roundup of key consumer insights tracked by CivicScience via the InsightStore. Trend […]
Holiday Shopping Preview: Early Bird Holiday Shopping Lags Behind, Online Shoppi...
Slowly but surely, the sun is setting earlier and September will be here come this Friday. For some Americans, this means it’s time to think holiday shopping as we sit 87 days (as of this publishing) until Black Friday. But just how many consumers are thinking ahead this year and what does early bird holiday […]
Infographic: Cookouts Top Labor Day Plans, Especially in Cities; Union Families ...
Labor Day is seen by many as the unofficial end of summer in America and many U.S. adults are celebrating accordingly, whether that comes in the form of cookouts, road trips, parades, or shopping sprees. Check out our Labor Day infographic for fresh-grilled insights on all things Labor Day. Looking to learn more about how […]
Christmas in July Remains a Hit With Young Shoppers, but Inflation Concerns Ling...
CivicScience is constantly tracking the latest developments in retail and e-commerce. For even more valuable insights we won’t publish, get in touch. With four months to go until the holiday shopping season begins in earnest with Thanksgiving week and Black Friday, shoppers can get an early taste of deals from Christmas in July sales. CivicScience […]