The non-alcoholic beer market is surging, and that doesn’t just have to do with Dry January. According to a recent CivicScience poll, one-third of U.S. drinking age adults who sat things out last month are ‘very likely’ to change their alcohol consumption habits in light of recent research suggesting that even small amounts of alcohol […]
Oat Milk Continues to Draw Interest, Few Name It as Their Milk of Choice
There are few beverages that compare with milk – the creamy, versatile, naturally protein-packed beverage humans have been drinking for millennia. We feed it to babies, we serve it with cookies, we use it to make butter, cheese, and yogurt. It’s a foundational food with its own spot in the food pyramid. Its properties, taste, […]
Three-Quarters of Fast-Food Diners Expect Their Orders in 5 Minutes or Less
Sure, “fast” in fast-food or fast-casual restaurants implies an element of speed, but how fast do Americans think these restaurants should serve them before they take their business elsewhere? Does the need for speed reign supreme, or is patience truly a virtue? Fast-food diners say “5 minutes or less.” According to the latest CivicScience […]
Will 2023’s Dry January Lead to a More Permanent Shift in Drinking Habits?
It’s one thing to say you’ll participate in Dry January all the way back in December – and another thing entirely to actually go the whole month without drinking any alcoholic beverages. The annual ritual (not to be confused with the official Dry January program, which has more comprehensive protocols) maintained intent levels similar to […]
Galentine’s Day Pales This Year – But Self Gifting Is Red Hot
It’s February and, as ever, with Valentine’s Day around the corner, love is in the air. But while romantic love may be many an American’s first thought during this season, acknowledging other types of love – including love for friends and self-love – is also a part of the conversation. So who will be celebrating […]
Valentine’s Day Insights – 1 in 10 Celebrators Say the Holiday Is More Important
Valentine’s Day is right around the corner. What does this year’s February 14 hold for consumers across the country? How will people celebrate and what gifts will they give to the people they love? Nearly 50% of the U.S. population intends to celebrate Valentine’s Day this year. Eleven percent of U.S. adults plan to go […]