Liquid Death has captured the attention of many Americans across the country with its aluminum cans of mountain water, sparkling water, and iced teas. They’re particularly well-known for their marketing – Liquid Death has turned canned water into a mindset with packaging that looks like a tallboy, a recognizable skull logo, and a tagline “murder […]
Taco Bell’s World Series Promotion – A Hit Among Chipotle Customers?
A short two years ago, the Arizona Diamondbacks and Texas Rangers each lost more than 100 games in their respective seasons; this year, they will face off against each other in the World Series. But how will this unlikely matchup, along with other factors (like the implementation of new rules and brand promotions) impact viewership […]
Domino’s Fans Emphasize Brand Values – Plus More Key Consumer Insights Followin
Domino’s latest Q3 earnings call last week revealed the pizza chain beat earnings expectations but also saw a decline in revenue. The pizza giant points to rebounding staffing levels, its revamped loyalty program, new promotions like the “emergency pizza,” and its soon-to-be-activated partnership with Uber Eats as promising means to combat the economic headwinds the […]
5 Unexpected Consumer Insights About People Who Eat Frozen Entrees
If you’re interested in discovering more unexpected consumer insights or would like to learn how you can leverage our database of 4+ million survey respondents, connect with us. CivicScience continues to unearth areas where consumer behavior changed during the pandemic, and frozen entree consumption emerges as yet another noteworthy example. CivicScience data show the percentage […]
5 Unexpected Consumer Insights About Pumpkin Spice Latte Fans
CivicScience frequently tracks unexpected consumer insights like these. For even more insights, get in touch. Pumpkin spice latte (PSL) season came early this year – Starbucks released its PSL and fall menu six days earlier than last year, and Dunkin’ kicked off the season in mid-August. The beverage’s August debut has sparked the annual debate […]
Can Sweetgreen Appeal to a Wider Audience?
Sweetgreen, the national fast-casual salad restaurant founded by three college students, recently announced plans to expand further into the middle of the U.S. This news came after the chain hired two former Chipotle executives who have goals of expanding Sweetgreen’s menu, increasing foot traffic at dinner time, and capitalizing on marketing efforts. By doing so, […]