While most facets of American public life have returned to the way they were before the COVID-19 pandemic, some of the subtler changes lingered and continue to inform how companies operate. Take the fast-food/QSR dining experience; besides the explosion in takeout and food delivery, Covid ushered in a new emphasis on drive-through service and curbside […]
5 Unexpected Consumer Insights: Hot Versus Iced Coffee Drinkers (Including Inter...
CivicScience frequently tracks unexpected consumer insights like these, for even more insights, get in touch. Americans love their coffee – CivicScience data show 85% of adults are coffee drinkers. Nearly three-fourths (72%) of those coffee drinkers prefer their coffee fix to be hot rather than iced, though the percentage of consumers who prefer iced coffee […]
Infographic: Grab a Scoop of the Latest Ice Cream Trends
How much do we all scream for ice cream? According to the latest CivicScience data, 65% of U.S. adults are eating ice cream at least ‘monthly,’ with more than a third reaching for a sweet cold treat weekly. Forty-six percent of Americans report they currently have at least two different types of ice cream and […]
5 Unexpected Consumer Insights About Drive-Through Orderers
CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, get in touch. The time-honored tradition of the drive-through has been a staple in fast-food culture for over 75 years. In honor of National Drive-Through Day celebrated earlier this week, CivicScience sought to gauge the current popularity […]
Gen Z’s Mixed Perspectives on Alcohol – Three Quick Trends
Has alcohol lost its appeal among Gen Z? Countless articles over the last few years (such as this one) have made the point that drinking has become decidedly unpopular among the youngest adults. Past CivicScience studies have indeed shown that Gen Z adults were the most likely to participate in sober-curious viral trends, such as […]
The ‘Horrifying’ Grimace Shake Trend Boosts Interest, Plus 5 Unexpected Customer
The McDonald’s Grimace Shake is going viral on TikTok, but in way the fast-food giant probably wasn’t expecting. When consumers drink this purple milkshake in honor of Grimace’s 52nd birthday (announced in mid-June), they create absurdist horror videos pretending the drink kills or possesses them. While marketers likely wouldn’t want their products to be associated […]