Ever since the Department of Education announced that student loan payments will resume in October, CivicScience has continued its tracking of consumer sentiment toward student loan forgiveness and repayment which began during the pandemic. In recent weeks, that has spanned everything from borrower concern to the potentially substantial impact payments resuming might have on food […]
The Return of Student Loan Payments Could Be a Problem for Online Food Delivery
After last week’s announcement from the Department of Education that student loan payments will resume in October, borrowers are braced for a disruption to their personal spending habits. According to recent CivicScience data, a majority of student loan borrowers (58%) are at least ‘somewhat concerned’ about making payments when they resume, with one-third clocking in […]
5 Key Insights From the Chick-fil-A 360 Report
Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
Infographic: Quick Service Restaurant Industry Report
The CivicScience Quick Service Restaurant (QSR) Industry Report uncovers key fast-food restaurant trends and QSR dining habits among American consumers. This year’s report shows that U.S. adults dine at fast-food restaurants more than any other type of restaurant, consumers have noticed significant price increases at chains (particularly McDonald’s favorable consumers), and drive-throughs are the most […]
Three Predictive Spending Trends for Consumer Insights Leaders
Marketing and consumer insights leaders are hard-pressed to track and predict how consumers are responding to today’s challenging economic conditions, market trends, and competition. Time is of the essence – even armed with high-quality market research from survey panels, consumer preferences can change at the drop of a hat. Strategies that perform well today may […]
QSR Consumer Insights: Majority Prefer Drive-Throughs, Gen Z Leads Way for Onlin...
The modern-day consumer has numerous decisions to make when it comes to fast-food dining. Not only do they have various cuisines and restaurant options, but they also have many choices for how they can order their food, ranging from ordering in-store to using a restaurant delivery app like DoorDash. Each method has advantages and disadvantages, […]