CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more. 1. The majority of […]
Digital Ads Continue to Become More ‘Relevant’ to Consumers, Especially Gen Z
Looking to drive winning ad strategies this election year? Don’t miss the upcoming webinar What We’re Seeing: CivicScience for Political Advertising, presented by John Dick, CivicScience CEO. Register now. This year marks the 30th anniversary since the first digital ad made its debut online – a banner ad from AT&T, which garnered a click-through rate […]
3 Things To Know: Interest in Following Politics Declines, Gen Alpha’s Parents B
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more. 1. As the 2024 […]
3 Things to Know: Outlook on AI’s Net Impact Grows More Positive, Subscription S
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more. 1. Americans hold mixed […]
Holiday Gift Trends in 2023, from Self-Gifting to Subscriptions
‘Tis the season for gift-giving. Here are three gifting trends slightly off the beaten path, tracked by the CivicScience InsightStore™: Giving Yourself a Gift “Self-gifting” is a trend that fits in with other post-pandemic wellness and self-care trends seen in 2023. Many Americans will treat themselves to a holiday gift again this year – over […]
3 Key Insights From the CivicScience ‘2024 Predictions And Trends To Watch’ Webi
With the new year now just days away, Americans face many questions heading into 2024 surrounding uncertainty around interest rates, mounting debt, and the looming presidential election. How are consumers’ changing attitudes looking to play out in their views on the economy, purchasing decisions, media habits, and lifestyle? CivicScience examined our database of 4 million […]