On Monday, AMC Theaters announced its new tiered pricing structure for movie seats. The middle block of seats in the theater will now be considered a “Preferred” zone and be priced slightly higher than standard seating elsewhere, while front-row seats will come at a slight discount. Although it’s currently just being tested at select major […]
Brands Bet on Star-Studded Super Bowl Ads to Shape Their Perception
American eyes will turn to the field in Glendale, Arizona, in just five days, where the Kansas City Chiefs will duke it out with the Philadelphia Eagles in Super Bowl LVII. The teams won’t be the only ones competing this Sunday night, as some of the biggest brands have invested millions of dollars in vying […]
5 Things You Didn’t Know About Rihanna Fans
With Rihanna taking center stage for this year’s Super Bowl halftime show and data showing excitement for the performance is up from last year, CivicScience took a closer look at the singer’s biggest fans. Poll results of over 11,000 respondents show that 35% of U.S. adults are Rihanna fans, with 13% making up those who […]
Are Beyoncé and Adele Fans Still Interested in Watching the Grammys?
The 2023 Grammys, which air Sunday, February 5, on CBS and Paramount+, bring some familiar heavyweights of years past to the top categories: a Beyoncé and Adele rematch, Kendrick Lamar (but without Macklemore to send him an apology text), and perennial Grammy favorite Brandi Carlile. But the fresher stars like Harry Styles, Lizzo, and Bad […]
Super Bowl Interest Rebounds Toward Pre-Pandemic Levels
At long last, Super Bowl season is once again upon us as jubilation abounds in the big game’s two combatant cities of Kansas City and Philadelphia. While the country gears up for America’s marquee sporting event, the question arises: how invested will Americans be in tuning in? Will the pandemic-era trend of under-performing interest persist […]
The Netflix 360 Report
Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]