As many Americans start preparing for those blissful days of holiday vacation time, with calendars blocked off and laptops shut until 2024, it’s only natural to daydream about all the things you’ll get to catch up on – quality time with loved ones, chores around the house, and perhaps, those shows that have been sitting […]
Americans Look to Ads-Based Streaming Subscriptions, Bundle Packages to Save As ...
Join CivicScience CEO John Dick for a free webinar Tuesday, December 19 as he shares the company’s latest data on the state of the U.S. consumer, the macro trends that will define 2024, and key predictions for what’s to come. Sign up here. While holiday spending appears to be resilient this year, many consumers are […]
Should Brands Utilize Spotify Wrapped-Style End-of-Year Recaps?
Spotify Wrapped dropped in late November: the annual offering gives users personalized summaries of their most-played songs and artists. Since last year, CivicScience data show that interest in Spotify Wrapped is consistent among Spotify users, with roughly a third keen on it. In 2023, 30% of users remain favorable to the feature, showing subscribers a […]
5 Unexpected Insights About People Who Read Memoirs & Biographies
To discover more unexpected consumer insights and learn how you can leverage our database of 4+ million daily survey responses, get in touch. Biographies and memoirs, such as Britney Spears’, the late Matthew Perry’s, and Prince Harry’s, have generated significant interest among consumers. According to CivicScience data, 3-in-10 U.S. adults say they enjoy reading this genre. […]
5 Unexpected Consumer Insights About Horror Movie Fans
If you’re interested in discovering more unexpected consumer insights or would like to learn how you can leverage our database of 4+ million daily survey responses, get in touch. Do you ever wonder what goes bump in the night? It’s fall, which means pumpkin patches, corn mazes, and scary movies. In fact, 27% of Halloween celebrators […]
Microsoft’s Activision Blizzard Deal Gained Significant Consumer Interest From L
Last week, Microsoft – and the gaming industry – saw its biggest deal yet: the $69 billion acquisition of Activision Blizzard. This deal closed after a year and a half of negotiations with regulators in Europe, the UK, and the US, which stemmed from competition concerns in the cloud gaming industry. Now that Microsoft has […]