Women’s World Cup Interest Holds Steady Following USWNT’s Exit – Plus Other Socc
CivicScience is constantly tracking breaking sports news, available as a free preview to registered subscribers. For even deeper insights we won’t publish, get in touch. The U.S. women’s national team entered the Women’s World Cup with expectations of a historic three-peat, but faced a shock exit in the round of 16. The quarterfinals roll on […]
Rue 21, GNC, and Lululemon Customers Spearhead American Interest in Women’s Worl
The Women’s World Cup is now onto the round of 16 stage. The premier international event in women’s soccer co-hosted by New Zealand and Australia features a U.S. Women’s National Team chasing a historic 3-peat after capturing back-to-back titles in 2015 and 2019. The latest CivicScience data show 18% of U.S. adults are tuning into […]
Reruns Might Tide Over Majority of Network TV Viewers During SAG-AFTRA Strike –
CivicScience frequently covers breaking entertainment news developments, available as a free preview to registered subscribers. For even more insights, work with us. For the first time since 1960, the SAG-AFTRA union representing 160,000 Hollywood actors is concurrently on strike with the Writers Guild of America. Although, practically speaking, the difference between two branches and one […]
Box Office Battle: Key Insights Among ‘Barbie’ and ‘Oppenheimer’ Intenders
Set to hit theaters in the United States on Friday, July 21, “Barbie” and “Oppenheimer” each boast a star-studded cast, renowned directors, and extensive marketing campaigns. This joint release has sparked a flurry of ‘Barbenheimer‘ memes on social media, fueled by the striking contrast in their appeal and subject matter. While “Barbie” is a live-action […]
The Consequences of Advertising That Misrepresents or Ignores Older Americans
A version of this article originally appeared in ROAR Forward as part of a collaboration with their quarterly ROAR Report. For more advertising insights like this from CivicScience, get in touch. More than ever, advertisers are zeroing in their focus on specific audiences with each campaign. With fewer and fewer huge monocultural TV events that […]