CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, work with us. A blockbuster showdown awaits at the box office next week as “Oppenheimer” and “Barbie” both make their highly anticipated debuts. This clash has sparked memes and intense competition between the two films, but whether […]
3 Things to Know: Daily Social Media Usage Drops Suddenly, Half of Streamers Los...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Work with us to learn more. 1. Daily social […]
Three Quick Advertising Insights for Marketing and Media Professionals
What market forces are driving behavioral changes among my target consumer group? How can I attract them via my media campaigns? How do I reach consumers differently? Anyone working on the advertising and media side of business is constantly challenged to answer these questions. Time is of the essence – even armed with high-quality market […]
Ryan Seacrest Is a Popular ‘Wheel of Fortune’ Host With 6-in-10 U.S. Adults
CivicScience frequently covers breaking entertainment news developments, available as a free preview to registered subscribers. For even more insights, work with us. On Tuesday, Ryan Seacrest announced that he’d be taking over “Wheel of Fortune” after longtime host Pat Sajak retires. Sajak will finish his run with the show’s 41st season, which begins this September. […]
TikTok Loses Steam as a Search Engine, Social Media Grows as a Source for Breaki...
According to user data, it’s believed that approximately 4.9 billion people globally use social media, with an average individual accessing almost seven social media platforms monthly. In recent years social media has become a tool for many individuals and businesses, with sites like Twitter, Instagram, Facebook, and recently TikTok gaining millions of members. Recent Google […]
American Viewers Are Hesitant To Embrace Generative AI in Movies and TV
CivicScience frequently covers breaking streaming and entertainment news developments, available as a free preview to registered subscribers. For even more insights, work with us. Last week, Marvel brought fans one of the most high-profile instances of artificial intelligence in mainstream entertainment. The superhero giant released its new Disney+ series, “Secret Invasion,” which an executive producer […]