Insights below are highlights from the second edition of the Back to School Report (July 2023), available in full to CivicScience clients. This three-part series focuses on back-to-school shopping habits and the socioeconomic forces impacting families. With the end of the summer season in sight, families of school-aged children and college-aged students across the country […]
3 Things to Know: Consumers Plan to Cut Back on Aspartame Products, A Majority F...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Amid potential […]
When Consumers Say Nostalgia Influences Their Purchasing Habits, Should We Belie...
Insights are derived from the latest edition of the CivicScience “What We’re Thinking: Insights on Current Events & Consumer Psychology” report, an ongoing series available to clients. Get in touch for more info. Nostalgia is an influential driver of consumer decisions and purchases. CivicScience data has shown on numerous occasions how consumers who say they’re […]
CivicScience Trend Adoption Tracker | Q2 2023
As we reach halfway through 2023, CivicScience’s Quarterly Trend Adoption Report continues to track trends across a variety of consumer products and services. Key insights from each section are listed below: Around the Home: Ownership of Smart Home, Smart Speakers, and Mesh Wifi Systems dipped for the first time in over a year. Intent also […]
3 Things to Know: A Majority Are Concerned About Income Inequality, Support Affi...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. More than […]
Summer Travel Insights: Consumer Sentiment Toward Flying Improves, Confidence In...
With the summer solstice marking the official start of summer, CivicScience wanted to shed some light on the latest travel trends emerging from the CivicScience Summer Travel Report. Data show that 60% of U.S. adults plan to travel in the next month, on par with last year and slightly exceeding expectations for this time. This […]