CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more. 1. The majority of […]
Interest in NCAA Basketball and Professional Women’s Hockey Highlight Women’s Sp
The year 2023 was a banner one for women’s sports. From smashed viewership and attendance records to stars like Caitlin Clark, Angel Reese, Coco Gauff, and Simone Biles fueling excitement. The latest CivicScience data show slightly more than a quarter (27%) of U.S. adults are at least ‘somewhat’ interested in watching or attending a women’s […]
Infographic: Carhartt Vs. The North Face Customers
CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. The North Face has been a popular outerwear brand for several years, appealing to younger generations with a little more money to spend and a flair for all things trendy. Last year, […]
3 Things To Know: Interest in Following Politics Declines, Gen Alpha’s Parents B
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more. 1. As the 2024 […]
Infographic: Ikea Vs. Bed Bath & Beyond Customers
CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. When it comes to furniture and home goods, Ikea and Bed Bath & Beyond are leaders in the industry. The Bed Bath & Beyond name has resurfaced on the scene after its recent […]
Expected Holiday Gift Returns Up 47% This Year, Led by Gen Z
Retailers have been bracing for the frenzy of returns expected after the holiday season. Some have even prepared by changing their return policies to mitigate the costs of the returns and exchanges. What does the gift return rush look like now that the 2023 holiday season has come to a close? CivicScience data collected at […]