CivicScience constantly tracks retail and market news as it breaks. To stay ahead with even deeper insights, get in touch. Grocery delivery service Instacart appears imminent to go public, possibly as early as next week. The impending IPO comes amid turbulent economic skies throughout the grocery sector, with headwinds driven by ongoing inflation and rising […]
The Year of the Gift Card? Convenience Drives Purchases This Holiday Season
This holiday season is shaping up to be the year of the gift card. Nearly 1-in-3 U.S. adults say it’s ‘very likely’ they will be giving gift cards this year (excluding those ‘not sure’), up 12% from last year. An additional 35% say they’re ‘somewhat likely’ to purchase gift cards. All in all, just a […]
Three Key Shopper Insights for Marketing Professionals Ahead of the Holiday Seas...
With the holidays quickly approaching, marketers need timely, actionable, and forward-looking consumer data to power their Q4 strategies. What shopping trends are leading the way when it comes to consumer decisions? As we transition into the busy fall season, check out the latest roundup of key consumer insights tracked by CivicScience via the InsightStore. Trend […]
Private Label Brands Remain Popular Among Younger Adults, Walmart Shoppers
For years, private label brands have existed as an alternative to the brand name products you know and love. However, with recent news of Amazon scaling back its house brands while other retailers rake in the cash, it’s worth investigating – what makes a successful private label brand? CivicScience data offers a better understanding of […]
The Emotional Well-Being of the Nation Continues to Slide As More Consumers Plan...
August was a challenging month for emotional well-being in the U.S. A month-over-month reading of the CivicScience Well-Being Index, which tracks the collective emotional well-being of U.S. adults on a daily basis, shows that well-being slid 0.3 percentage points from its July total to 58%. Even so, well-being this month still rests far above 2022 […]
Holiday Shopping Preview: Early Bird Holiday Shopping Lags Behind, Online Shoppi...
Slowly but surely, the sun is setting earlier and September will be here come this Friday. For some Americans, this means it’s time to think holiday shopping as we sit 87 days (as of this publishing) until Black Friday. But just how many consumers are thinking ahead this year and what does early bird holiday […]