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Affirm Appears Primed to Win Now, and Later

CivicScience constantly tracks retail and market news as it breaks. To stay ahead with even deeper insights, get in touch. On a Thursday earnings call, buy now, pay later company Affirm announced that it beat Wall Street expectations for revenue and the total dollar amount for all transactions on the platform for Q4 of its […]

Which Retail Brands Are Preferred by Gen Z vs. Gen X?

Holiday shopping is already in full swing for some Americans. This is partially due to the plethora of summer sales events, such as Amazon Prime Day and Target Circle week, where consumers crossed items off their back-to-school and holiday shopping lists.  Retail bargain events have also conditioned shoppers to wait for sales to convert – […]

5 Unexpected Consumer Insights About Birkenstock Shoe Fans

CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, get in touch. Birkenstock – the footwear company known for its iconic clogs and sandals – got lots of eyes on their sandals in the new “Barbie” movie. During the film, Margot Robbie, who stars as Barbie, is […]