Insights below are highlights from the second edition of the Back to School Report (July 2023), available in full to CivicScience clients. This three-part series focuses on back-to-school shopping habits and the socioeconomic forces impacting families. With the end of the summer season in sight, families of school-aged children and college-aged students across the country […]
The Latest on the Hoka Hype, Plus 5 Unexpected Customer Insights
Hoka is revolutionizing the athletic footwear industry with its foam soles and supportive designs. Over the last few years, the footwear giant has established a loyal following of runners, walkers, and outdoor enthusiasts alike – in addition to a customer base of lifestyle shoe enthusiasts. By catering its product lines to a range of consumer […]
Webinar Preview: Amazon Prime Day Shoppers Are Spending More This Year
CivicScience is constantly tracking the latest developments in retail and e-commerce. For even more valuable insights we won’t publish, book a meeting today. There are still a few hours left to get a taste of those Prime Day deals. CivicScience previewed interest in Amazon’s annual flagship sale last week, finding a strong surge in shopping […]
Prime Day Interest Jumps More Than 10 Percentage Points From 2022
Everyone wants a piece of Prime Day. Amazon’s flagship summer sale has spawned a number of competitor sale events, from Walmart, Target, and more – all combining to make July one of the busiest online shopping months outside the holiday season. CivicScience has long tracked the expected turnout for Prime Day and rival events, along […]
Which Brands Will Be Most Impacted by Student Loan Payments Resuming?
Ever since the Department of Education announced that student loan payments will resume in October, CivicScience has continued its tracking of consumer sentiment toward student loan forgiveness and repayment which began during the pandemic. In recent weeks, that has spanned everything from borrower concern to the potentially substantial impact payments resuming might have on food […]
5 Unexpected Consumer Insights About Frequent Online Reviewers
CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, work with us. Recent CivicScience data shed light on the significant influence of online reviews and the types of reviews that have the greatest impact. But just how often are consumers actually leaving product reviews for their […]