Humans need to move their bodies. Data from the Centers for Disease Control and Prevention and reputable resources around the world time and again preach the countless benefits of consistent physical activity, from overall well-being to a longer lifespan. CivicScience recently polled thousands of Americans on how they choose to exercise and discovered 38% rarely […]
5 Unexpected Consumer Insights: Yeti vs. Hydro Flask Users
With summer in full swing and National Hydration Day a few days away, CivicScience took a close look at two popular water bottle brand users: Hydro Flask and Yeti. Both brands offer durable water bottles designed for outdoor enthusiasts, available in a variety of sizes and colors. However, Hydro Flask is known for its straw […]
Sunscreen Trends: Daily Usage Is Up, Coppertone Ranks No.1, SPF Makeup Shines Wi...
CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, get in touch. Sunscreen is emerging as an important step in many Americans’ skincare routines. Today, its marketed benefits go beyond protecting the skin against harmful UV rays; it helps restore damaged skin, promotes anti-aging, and reduces the […]
LGBTQ+ Consumers Increasingly Report Mixed Feelings About Brands Engaging in Pri...
Certain brands who support Pride Month, particularly through releasing specialized themed merchandise, have been the point of much contention this year. While the loudest voices are typically heard across media, little room is left for the average consumer to weigh in, including LGBTQ+ consumers. Could brands’ efforts to play to Pride Month in effect be […]
Father’s Day Infographic: Consumers Plan to Spend Less This Year, Except Gen Z
With Father’s Day right around the corner, CivicScience examined gift-buying intent among celebrators. This year, data show that Americans are treating the father figures in their lives with a meal out and shopping for gifts online. They’re more likely to spend ‘less’ compared to ‘more’ than they typically would, but differences exist among age groups, […]
5 Unexpected Consumer Insights About People Who Buy Clothing Dupes
Dupes – affordable alternatives that mimic high-end products – are trending among consumers today due to their stylish and cost-effective nature. Consumers can purchase a range of dupes, from clothing to beauty products, to follow today’s trends without compromising financial well-being. In addition to financial benefits, its popularity is largely attributed to social media. The […]