As the calendar flips toward summer, we enter peak home improvement and renovation season. Better weather and longer sunny days give way to easier project completion. But how are Americans planning their renovations this year amid cooler but still high inflation? According to the most recent CivicScience data, nearly half of U.S. adults (48%) have […]
Three Predictive Spending Trends for Consumer Insights Leaders
Marketing and consumer insights leaders are hard-pressed to track and predict how consumers are responding to today’s challenging economic conditions, market trends, and competition. Time is of the essence – even armed with high-quality market research from survey panels, consumer preferences can change at the drop of a hat. Strategies that perform well today may […]
Back-to-School Shoppers Get Head Start Amid Inflation Concerns and Learning Loss
Insights below are highlights from the Back to School report, a three-part series focusing on back-to-school shopping habits and the socioeconomic forces impacting families, available in full to CivicScience clients. Not a client? Start here to access the report or download a free preview. Though back-to-school shopping may seem like a far off concept right […]
Gen Z Is All About Mexican Cuisine, Baby Boomers Prefer Italian
CivicScience regularly tracks changing consumer preferences. To get ahead of the curve, work with us. The many different types of cuisine available in the U.S. are woven into the country’s fabric. Whether choosing a local or a chain restaurant, or a regional or national grocery store, there are typically plenty of food options to be […]
Crime Concern Is on the Rise, Changing In-Store Shopping Habits for Urban Reside...
Crime concern isn’t just a theoretical position for the American consumer; it correlates with measurable, behavioral differences as to how and where they choose to shop. CivicScience is constantly tracking crime concern, and last year reported on how it impacts different news and media consumers. According to the latest CivicScience data, crime concern has been […]
Republicans Much Less Likely Than Democrats to Think Brands Should Take a Stand ...
In today’s tough economy, it’s easy to assume that money takes precedence over brand values. While CivicScience data has shown a drop in concern over ‘company social consciousness’ in the last two years, consumers certainly aren’t purchasing exclusively with their wallets. Data indicate that U.S. consumers still care about a brand’s values – including its […]