Mother’s Day is right around the corner this Sunday, and in preparation, CivicScience examined how Americans plan to celebrate and what they plan to spend. But one crucial piece of the puzzle remains to be heard from: Mothers. So, how well do Mother’s Day plans this year align with what mothers want? Here’s a look […]
Infographic: Apparel and E-Commerce Industry Report
The CivicScience Apparel & E-Commerce Industry Report tracks the latest shifts and trends in retail among U.S. consumers. This year’s report shows that young shoppers are setting today’s fashion trends, consumers expect a lot from brands, and Americans are shopping online more than usual this time of year. Check out a few key trends and […]
Wayfair’s 2023 Way Day Sale Held Strong, but Shoppers Had More Trouble Finding D
Not that Amazon Prime Day was the first retailer-specific e-commerce sale, but it’s certainly the one every other company is keeping pace with. Wayfair’s take on the concept is Way Day, which CivicScience data found a striking 23% of U.S. adults shopped during the two-day sales event last year. But with 2023’s Way Day now […]
Key Retail Insights Among U.S. Hispanic Adults
The United States is a diverse nation of consumers with different wants and needs, backgrounds, opinions, values, and expectations. However, not all voices are always clearly heard, often leading to decision-makers remaining ill-informed. CivicScience’s robust privacy-centric polling platform, fueled by our media partnerships, enables Americans from all walks of life to be heard and informed. […]
5 Things You Didn’t Know About Retail Loyalty Members
From discounts and rewards to earning points, reward programs allow retailers to build brand loyalty while offering consumers an incentive to sign up. The latest CivicScience data show that experience with loyalty programs is widespread – 7-in-10 U.S. adults say they’re enrolled in at least one at a retailer, such as grocery or drug stores. […]
Infographic: Forecast for Mother’s Day 2023
Mother’s Day is a few weeks away (May 14). What can we expect to see this year? CivicScience data show that overall consumer spending on the holiday doesn’t look as sunny as last year. However, celebrators look to spend more at restaurants and on flowers and other retail goods. Get all the details in the […]