Direct-to-consumer (DTC) marketing was once an ideal retail approach for companies looking to remove the cost of middlemen and build brand loyalty directly with consumers. Covid lockdowns intensified this approach due to increased online shopping and social media usage. However, reports suggest direct-to-consumer is challenging and looks different today because more consumers are shopping in-store, […]
Top Fashion Trends According to Consumer Data
Fashion in 2023 is all about nostalgia, comfort, and self-expression – here are the current trends you should be expecting in the fashion industry, according to the CivicScience InsightStore: 1. Gen Z has the biggest pulse on fashion, with social media as a growing source of fashion inspiration. More and more Americans are following fashion […]
Natural Products Get a Fresh Boost Among Spring Cleaners This Year
The arrival of spring brings longer days, changing weather, and of course, the infamous spring cleaning. This is the time of the year when there’s a collective desire to shake off the winter cobwebs and freshen up in preparation for summer, whether that’s a home, a wardrobe, a lifestyle – or anything else. As the […]
Nordstrom vs. Macy’s: What Differentiates Department Store Shoppers?
Nordstrom and Macy’s are two of the most well-known department stores in the United States. Their longstanding presence in brick-and-mortars has made them household names. However, the rise of e-commerce and economic uncertainties has influenced who shops at these retailers. Per the latest CivicScience data, 40% of U.S. adults ‘like’ or ‘love’ shopping at Macy’s, […]
Infographic: Sports Retailers That Are Winning, From New Balance to Dick’s Sport
During the pandemic, lockdowns pushed many Americans to get outside and get involved in outdoor activities, which created a lasting shift in consumer behavior. Today, many U.S. adults participate in pandemic-driven activities and outdoor recreation, whether to improve their mental well-being, take on a team sport like pickleball, or travel to national parks. Due to […]
3 Things to Know: A Third of Americans Plan to Relocate This Year, Democrats Twi...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. Many Americans will be moving this […]