Spring is in full swing, with Easter Sunday now just a few days away. Current CivicScience data find that 83% of U.S. adults are likely to celebrate the upcoming holiday. What do Easter plans look like for Americans this year? Will high costs associated with inflation affect celebrations? Check out the latest holiday trends with […]
Infographic: The State of the Grocery Industry
The pandemic has made lasting impacts on the grocery industry. Consumers are faced with economic uncertainties and inflationary grocery prices, which has led many to alter the way they shop for groceries or forgo purchases altogether. As this rapidly changing industry continues to shift, industry leaders need a complete understanding of the grocery market to […]
Banning ‘Forever Chemicals’ Stands To Be a Popular Move for Retailers
There’s a sea change coming for “forever chemicals.” Government regulatory agencies and companies are taking strides to limit per- and polyfluoroalkyl substances (PFAS) in drinking water and products, a class of chemicals commonly used for their nonstick and water-repellent properties. Environmental groups have pushed companies like REI to ban the thousands of man-made chemicals which […]
Buy Now, Pay Later Services Show Growth Potential Among Lower-Income Grocery Sho...
Americans are testing every tool at their disposal to combat rising prices and economic uncertainty. Per the latest CivicScience data, as many as 4-in-5 are forgoing purchases at the grocery store due to rising prices. And a recent study from Adobe Analytics found that money spent on groceries online via “buy now, pay later” services […]
How Brand Values and Women-Owned Businesses Influence Women’s Consumer Choices
Women make up half the population of the U.S., but are estimated to drive more than 80% of consumer purchases, through a combination of buying and influence. Women’s discretionary spending power on a global scale is only expected to grow, placing a major emphasis on brands to get in touch with the woman consumer. CivicScience […]
Lower-Income Americans Increasingly Turned to Online Grocery Shopping in Q1
Economic headwinds are forcing Americans to make tradeoffs in their purchasing behavior, trading down or deal-seeking in certain categories – like staples and apparel – in order to maintain higher spending levels on things they value the most, including travel and entertainment. This trend is evident among lower-income Americans more than others, particularly in the […]