The transition from makeup to skincare was one of many remarkable consumer shifts that gained traction in 2020, and over time, clean beauty established itself as a major player in the personal product market. Although not regulated in the same way that organic food is, ‘clean beauty’ makeup, haircare, and skincare products are typically marketed […]
The Walmart+ 360 Report
Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
Americans Aren’t Looking to Break the Bank This Wedding Season
There’s no denying the fact that the wedding industry is huge in the U.S., with the cost of venues, catering, attire –and so much more – quickly adding up as couples approach their big day. And with the wedding season just around the corner, wedding costs are likely on many Americans’ minds. So what kind […]
The Importance of Brand Values Through the Lens of Black Americans
Recent CivicScience polling data indicate that a brand’s values, such as fair and transparent practices, sustainability concerns, or stance on social issues, to some extent continue to factor into consumer choices for the majority of American adults today. However, sentiments vary significantly. For example, 30% of consumers today say a company’s social consciousness is ‘very’ […]
Gen Z Shoppers Eye Tech Products and Mattresses for Presidents Day Sales
Presidents Day may be a day to honor past presidents, but for retailers, the three-day weekend provides the opportunity to hold the first major sales event of the year. But just how interested are Americans in shopping Presidents Day sales? According to the latest CivicScience polling data, nearly 1-in-5 U.S. adults (19%) have started shopping […]
Galentine’s Day Pales This Year – But Self Gifting Is Red Hot
It’s February and, as ever, with Valentine’s Day around the corner, love is in the air. But while romantic love may be many an American’s first thought during this season, acknowledging other types of love – including love for friends and self-love – is also a part of the conversation. So who will be celebrating […]