Valentine’s Day is right around the corner. What does this year’s February 14 hold for consumers across the country? How will people celebrate and what gifts will they give to the people they love? Nearly 50% of the U.S. population intends to celebrate Valentine’s Day this year. Eleven percent of U.S. adults plan to go […]
Jeans Are Getting Faded Out by Gen Z Shoppers and Remote Workers
Is denim’s popularity on the decline among consumers? Recent reports suggest that demand for denim is being replaced by growing demand for jeans alternatives, particularly chinos and cargo pants. New CivicScience polling data finds that jeans are still a staple for more than half of U.S. adults, as 57% report wearing jeans regularly – 26% […]
Dollar Stores Lost Some Grocery Shoppers Since Last Fall, but Are Still Well-Pos...
Dollar and discount stores were already surging in popularity over the past few years, but they may have yet to reach their peak. According to a recent study from the American Journal of Public Health, dollar stores are now considered the fastest-growing food retailers in the U.S. Although the study raised nutritional concerns associated with […]
Winter Boot Trends 2023: Sorel and Timberland Rank Most Popular
With winter in full swing, how are consumers staying warm? CivicScience Q4 2022 polling results show that The North Face and Carhartt were the top outerwear brands this season, but how do popular boot brands rank? January polling of over 3,000 respondents shows that nearly 20% of U.S. adults are still in the market to […]
Consumers Grow Less Supportive of Brands Taking a Stand on Social & Political Is
To what extent do people choose brands that align with their personal values and beliefs? That’s the billion-dollar question challenging businesses, brands, and marketers today. Here are four leading insights based on the latest CivicScience polling data to help guide brands in 2023. 1. How important is it for companies to ‘have a heart’? Around […]
Brand to Watch: Barnes & Noble
Barnes & Noble’s reputation and success have seen change in the last couple of years, from being frowned upon for seemingly ruthless competition with independent bookstores to being an invaluable gear of publishing mechanics. In addition, the chain outperformed other businesses during the pandemic, despite general retail shutdowns and a massive shift in consumer behavior. […]