CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Americans with […]
Brand Values – 3 Key Insights for Marketers to Look for in 2024
ESG is a main consideration for investors today, but how much does it matter to the consumer? Some research suggests that products that promote responsible environmental and social practices are increasingly in demand. CivicScience data has shown that a large percentage of U.S. consumers do care about a company’s practices and ethics. However, that doesn’t […]
Majority of Toy Shoppers Plan to Spend Under $100 This Year, LEGO Leads
Keeping with annual traditions, kids across America are making their lists and checking them twice before handing their wish lists off to their parents. What’s different about this year is that sources predict toy shopping could be down, as toy sales have been slow throughout the year compared to pandemic years. While general economic sentiment […]
Dunkin’ Vs. Starbucks Customers: In-person Retail Shopping, Labor Unions, Doctor
CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore, CivicScience examines Dunkin’ and Starbucks coffee drinkers. According […]
Brand to Watch: SKIMS – A Win Among NBA and WNBA Fans
The clothing and shapewear brand SKIMS has quickly become one of the most popular brands among Gen Z and Millennials. Co-founded by Kim Kardashian, SKIMS focuses on inclusive sizing and body positivity, which has garnered the attention of young consumers. SKIMS largely taps into the power of social media and influencer marketing to promote their […]
Holiday Shopping on TikTok Shop Appeals to Nearly 1 in 3 Gen Z Consumers
CivicScience is continuing to monitor how consumers plan to handle holiday shopping this year as the clock ticks down to the final stretch. One new dynamic likely to make an impact on gift shopping this season is the emergence of TikTok Shop, which CivicScience has also been tracking. How much of a role does this […]