Amazon is now in its second season of exclusively hosting Thursday Night Football NFL broadcasts on Amazon Prime Video, and has seen an increase in viewership after a slow start to the season. The company will take their NFL coverage a step further by hosting the NFL’s first-ever Black Friday game, which will be free […]
Small Business Saturday Looks Bright This Year, Plus More ‘Shop Local’ Insights
Small Business Saturday – which started as a campaign by American Express in 2010 to support local businesses during the recession and became an official event recognized by the U.S. Senate in 2011 – generated $17.9 billion in revenue for small businesses last year. This annual event allows locally-owned stores to tap into the holiday […]
In-Store Black Friday Shopping Set to Compete With Online This Season, Gen Z Lea...
Black Friday is less than two weeks away, which means online retail sales are already live. While the concept of “Black Friday” has turned into a season of pre-Thanksgiving shopping, this year more consumers want to get offline and into stores on special sale days. According to CivicScience polling, 25% of consumers intend to shop […]
3 Things to Know About Express Customers This Week
Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than 300,000 Express customers […]
Consumers Look to Level Up With PlayStation 5 as Holidays Approach
While Sony reported a dramatic drop in operating profit in its most recent earnings call, sales of its flagship gaming console, the PlayStation 5, were a bright spot. The news comes on the heels of its rival Microsoft (maker of the Xbox console) capturing the spotlight and generating excitement in the gaming realm with the […]
Top Holiday Wine Trends of 2023 – Intended Spending Is Down, Online Buying Is Up
According to statistics, it is believed that 1-in-3 Americans (77 million) drink wine regularly every month. However, this figure has decreased over the years, with fewer people drinking wine regularly than other alcoholic beverages. Despite decreased wine drinking, it’s still an essential part of the American holiday season, with many buying wine for personal consumption […]