Looking to drive winning ad strategies this election year? Don’t miss the upcoming webinar What We’re Seeing: CivicScience for Political Advertising, presented by John Dick, CivicScience CEO. Register now. This year marks the 30th anniversary since the first digital ad made its debut online – a banner ad from AT&T, which garnered a click-through rate […]
Unlocking Nextdoor Usage in 2024, From Business Recommendations to Staying Aware
For some Americans, their means of staying up on the local happenings involves opening the Nextdoor app. Nextdoor is available in over 260,000 neighborhoods in the U.S. and went public just over three years ago, but it’s been rough times for the company of late. How many Americans scroll through Nextdoor, and what are they […]
3 Things to Know: Heavy Social Media Users Report Lower Well-Being, Employment C...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Highly active […]
U.S. Consumers Aren’t Sold On Meta’s New Ad-Free Subscriptions
It has been an eventful couple of weeks or so for Meta. Last week, the company’s positive earnings report was overshadowed by bipartisan lawsuits over teen safety on its social media platforms. This week, the company is again back in the news, announcing a new paid ad-free subscription option to Facebook and Instagram for users […]
Consumer Trust For Teen Safety on Social Media Remains Low Amid Meta Lawsuits
In the past year, there has been increasing attention placed on children and teenagers’ usage of social media and its impacts on them. The Surgeon General’s office has previously warned of mental health risks associated with social media for children under 18. Last week, in a significant move to address these concerns, a bipartisan group […]
Strong Majority of X Users Aren’t Willing To Pay Up, Still Call It Twitter
CivicScience constantly tracks breaking tech developments, available to read in our News & Insights section. For even deeper analysis we won’t publish, get in touch today. During a recent conversation with Israeli Prime Minister Benjamin Netanyahu, Elon Musk mentioned that he’s considered charging all users of X, the site formerly known as Twitter, a “small […]