The United States is a diverse nation of consumers with different wants and needs, backgrounds, opinions, values, and expectations. However, not all voices are always clearly heard, often leading to decision-makers remaining ill-informed. CivicScience’s robust privacy-centric polling platform, fueled by our media partnerships, enables Americans from all walks of life to be heard and informed. […]
3 Things to Know: Daily Social Media Usage Drops Suddenly, Half of Streamers Los...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Work with us to learn more. 1. Daily social […]
Three Quick Advertising Insights for Marketing and Media Professionals
What market forces are driving behavioral changes among my target consumer group? How can I attract them via my media campaigns? How do I reach consumers differently? Anyone working on the advertising and media side of business is constantly challenged to answer these questions. Time is of the essence – even armed with high-quality market […]
Instagram Threads Has a User Head Start – But Can It Replace Twitter?
CivicScience frequently covers breaking tech news developments, available as a free preview to registered subscribers. For even more insights, work with us. After another tumultuous week for Twitter – which found users pressing up against rate limits and unable to read more than an allotted number of posts – people were hungry for an alternative. […]
The ‘Horrifying’ Grimace Shake Trend Boosts Interest, Plus 5 Unexpected Customer
The McDonald’s Grimace Shake is going viral on TikTok, but in way the fast-food giant probably wasn’t expecting. When consumers drink this purple milkshake in honor of Grimace’s 52nd birthday (announced in mid-June), they create absurdist horror videos pretending the drink kills or possesses them. While marketers likely wouldn’t want their products to be associated […]
TikTok Loses Steam as a Search Engine, Social Media Grows as a Source for Breaki...
According to user data, it’s believed that approximately 4.9 billion people globally use social media, with an average individual accessing almost seven social media platforms monthly. In recent years social media has become a tool for many individuals and businesses, with sites like Twitter, Instagram, Facebook, and recently TikTok gaining millions of members. Recent Google […]