It’s never been easier to fall into a social media hole, with algorithms firing on all cylinders to keep you scrolling and ensuring that each scroll brings you closer to content that suits your interests. Lately, there have been statewide legal initiatives to curb social media use, including laws in Utah preventing minors from using […]
3 Key Social Media Trends Among Gen Z and Millennials
CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, work with us. Earlier this year, CivicScience data found that young adults today report less social media usage than young adults five years ago. In particular, Gen Z adults aged 18-24 spend less time on social media […]
How Would Potential TikTok Bans Impact Brands and Consumers?
Back in March the White House backed a bipartisan Senate bill known as the RESTRICT Act which would give the Biden Administration the authority to ban social media apps like TikTok due to security concerns about user data. The bill however has been in limbo ever since, likely in part to the debt ceiling negotiations taking […]
5 Unexpected Consumer Insights About People Who Buy Clothing Dupes
Dupes – affordable alternatives that mimic high-end products – are trending among consumers today due to their stylish and cost-effective nature. Consumers can purchase a range of dupes, from clothing to beauty products, to follow today’s trends without compromising financial well-being. In addition to financial benefits, its popularity is largely attributed to social media. The […]
De-Influencer Marketing Holds an Edge Over Traditional Social Media Influencing
Brands have long partnered with social media stars to market their products and services in a positive light, typically in exchange for a commission. However, more recently, influencers are being more open and honest about which products they do not recommend at no commission – also known as “de-influencing.” This concept is the opposite of […]
Elon Musk Stepping Down As Twitter CEO Is a Popular Move With Americans, Frequen...
Five months after launching a poll about whether he should step down as Twitter CEO, Elon Musk has announced plans to hire a replacement. On Friday morning, he formally named NBCUniversal ad chief Linda Yaccarino as his successor, who just left her post at the company. Despite the change in title – Musk will now […]