Following in the footsteps of Elon Musk’s Twitter Blue, Mark Zuckerberg recently announced plans for a paid verification service for Meta platforms Facebook and Instagram. Meta Verified, which starts at $11.99 per month, claims to offer a verification badge, increased security against impersonation, and heightened search visibility, among other things. But are Meta users going […]
Which Types of Ads Resonate With Gen Z?
What does it take for marketers and advertisers to reach Gen Z audiences? Of course, social media is a main avenue for advertising – 88% of Gen Z adults reported using social media daily in 2022. But where do other types of media stand with advertising to Gen Z, such as TV? CivicScience polled respondents […]
Winter Boot Trends 2023: Sorel and Timberland Rank Most Popular
With winter in full swing, how are consumers staying warm? CivicScience Q4 2022 polling results show that The North Face and Carhartt were the top outerwear brands this season, but how do popular boot brands rank? January polling of over 3,000 respondents shows that nearly 20% of U.S. adults are still in the market to […]
Are Digital Ads Becoming More Relevant in 2023?
Fresh poll results from CivicScience suggest the needle may be moving when it comes to how in touch digital ads are with consumers, as well as how likely consumers are to respond to them. January data shows that a total of 41% of U.S. adults feel the majority of digital ads they see are at […]
Gen Z In-Focus: Young Adults Today Report Less Social Media Usage Compared to Fi...
This ongoing CivicScience series digs deep into the data to explore how young adults today (Gen Z aged 18-24) differ from young adults five years ago (Millennials now aged 25-30). What can we learn about these generations – one which entered into adulthood prior to the pandemic, the other now coming of age in the […]