The year 2023 was a banner one for women’s sports. From smashed viewership and attendance records to stars like Caitlin Clark, Angel Reese, Coco Gauff, and Simone Biles fueling excitement. The latest CivicScience data show slightly more than a quarter (27%) of U.S. adults are at least ‘somewhat’ interested in watching or attending a women’s […]
3 Things To Know: Sports Gambling Prevalent Among Young American Adults, Politic...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. More than […]
Amazon Primed to Court Users of Competitors, Black Friday Shoppers With Exclusiv...
Amazon is now in its second season of exclusively hosting Thursday Night Football NFL broadcasts on Amazon Prime Video, and has seen an increase in viewership after a slow start to the season. The company will take their NFL coverage a step further by hosting the NFL’s first-ever Black Friday game, which will be free […]
Taco Bell’s World Series Promotion – A Hit Among Chipotle Customers?
A short two years ago, the Arizona Diamondbacks and Texas Rangers each lost more than 100 games in their respective seasons; this year, they will face off against each other in the World Series. But how will this unlikely matchup, along with other factors (like the implementation of new rules and brand promotions) impact viewership […]
NBA Fans vs. NHL Fans: 5 Key Consumer Insights As New Seasons Begin
October 24th is shaping up to be quite a showdown in the sports world: In one corner, the NBA launches into a new season, while in the other, all 32 NHL teams take the ice on the same night – a rare occurrence that ESPN aims to capitalize on. As both leagues ramp up in […]
Taylor Swift Strikes A Chord to Shape NFL Viewership
Taylor Swift is on a temporary hiatus from her massively successful ‘Eras Tour,’ as it shifts to an international slate of shows. This hasn’t stopped her from visiting NFL stadiums as a spectator for her rumored boyfriend Kansas City Chiefs star Travis Kelce over the past two weeks. Her appearances have caused a frenzy and […]