CivicScience frequently tracks unexpected consumer insights like these. For even more insights, get in touch. It’s that time of the year for sports fans: College football and the NFL are in full swing, the MLB playoffs are around the corner, and the NBA and NHL are soon to start up again. NCAA basketball is not […]
U.S. Open Viewership Is Down From 2022, but Fans Have High Hopes for Novak Djoko...
It’s been an exciting week for the U.S. Open. We saw 19-year-old Coco Gauff make it to the women’s semi-finals, un-seeded 20-year-old Ben Shelton win against No.10 Francis Tiafoe, plus big wins from the top-two men’s players Novak Djokovic and Carlos Alcaraz. The Grand Slam tournament also celebrated 50 years of equal prize money among […]
NFL Season Kickoff – Sunday Ticket Package Shows Potential for YouTube
Labor Day serves as the unofficial end to summer, yet for many sports fans, the true sign of fall is the return of the football season. College football served as the primer over Labor Day weekend while the NFL officially kicks off September 7. As the season begins anew, the latest CivicScience tracking data find […]
Women’s World Cup Interest Holds Steady Following USWNT’s Exit – Plus Other Socc
CivicScience is constantly tracking breaking sports news, available as a free preview to registered subscribers. For even deeper insights we won’t publish, get in touch. The U.S. women’s national team entered the Women’s World Cup with expectations of a historic three-peat, but faced a shock exit in the round of 16. The quarterfinals roll on […]
Rue 21, GNC, and Lululemon Customers Spearhead American Interest in Women’s Worl
The Women’s World Cup is now onto the round of 16 stage. The premier international event in women’s soccer co-hosted by New Zealand and Australia features a U.S. Women’s National Team chasing a historic 3-peat after capturing back-to-back titles in 2015 and 2019. The latest CivicScience data show 18% of U.S. adults are tuning into […]
Americans Embrace Recreational Sports Leagues to Improve Health and Social Conne...
When it comes to sports, casual adult recreational leagues often go unnoticed, as events such as the Little League World Series, March Madness, and the major professional leagues dominate the spotlight. While youth sports participation is consistently monitored, the participation trends for adult leagues tend to be neglected. To get a better idea of the […]