CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week: 1. Young adults have a more positive view of AI-powered platforms. From chatbots to image generators, artificial intelligence (AI) apps and programs have become widespread over the last few months. The latest CivicScience polling shows that 40% […]
Americans Are Changing Their Internet Habits, but Has Access Quality Faltered?
While high-speed internet is increasingly the standard Americans expect to live by, it isn’t quite the reality for all U.S. adults. CivicScience has long tracked internet access data to see if Americans are still largely reliant on broadband connections, or if adults are pursuing alternatives to more traditional high-speed internet. In CivicScience’s most recent study […]
DoorDash Leads Among Food Delivery Apps, Partnership With Roku Holds Potential
During the height of the COVID-19 pandemic, hundreds of thousands of Americans opted to order in while staying sheltered in their homes. It’s estimated that meal delivery sales reached all-time highs and by mid-2022 had grown an estimated 8% year-over-year. However, industry trends show that food delivery aggregators saw a steep decline by the end […]
5 Things You Didn’t Know About People Likely to Purchase an SUV
Which type of vehicle do most consumers plan to purchase next? Ongoing CivicScience polling shows that SUVs are the most popular for next-car purchases (40%), followed by trucks (21%) and sedans (17%). The remaining percentage consists of those planning to purchase other types of vehicles (22%), including convertibles, vans, hatchbacks, etc. So, how can you […]
The Word on Language Learning Apps – What’s Behind Their Growing Popularity?
Earlier this month, sources predicted that the language learning software market would expand by nearly $30 billion come 2026. CivicScience data support the prediction that language learning apps are going to become more prevalent over the next few years: 30% of the Gen Pop say they plan to start learning a new language and overall […]
Young Adults Far More Likely to Trust That Tech Companies Protect Their Personal...
To what extent do Americans trust tech companies to act responsibly with their personal data? January poll results from CivicScience indicate that the public remains heavily split on the topic, reflecting significant differences across age demographics. As a whole, trust is mediocre at best. Asked to rate their trust in tech companies to protect their […]