CivicScience is constantly tracking breaking news and market developments available in our News & Insights section. For even deeper insights we won’t publish, get in touch. Just as the summer travel season winds down, gas prices have soared to a yearly high in a bulk of American markets. While the recent rise can be attributed […]
How Will Consumers Respond to Dynamic Pricing?
Long a pillar of the travel and ride-share industries, dynamic, demand-based pricing is now a reality for most consumers. Ticketmaster’s dynamic pricing took center stage in the past year with tickets for major artists like Taylor Swift and Bruce Springsteen marked up to exorbitant price tags. But it’s not just live events: retail, auto, utility […]
Younger Americans Are Leading the Cruise Industry Comeback
The cruise industry has undoubtedly experienced a rocky few years, as the pandemic brought on declining interest in cruise vacations. However, the skies appear to be clearing up. Many consumers are now on board for cruises to combat high airfare prices and limited accommodation options. Additionally, reports show that interest in cruise travel is at […]
3 Things to Know: Daily Social Media Usage Drops Suddenly, Half of Streamers Los...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Work with us to learn more. 1. Daily social […]
Summer Travel Insights: Consumer Sentiment Toward Flying Improves, Confidence In...
With the summer solstice marking the official start of summer, CivicScience wanted to shed some light on the latest travel trends emerging from the CivicScience Summer Travel Report. Data show that 60% of U.S. adults plan to travel in the next month, on par with last year and slightly exceeding expectations for this time. This […]
Fourth of July Outlook: Consumer Spending, Travel and Celebrations
Fourth of July is the quintessential summer celebration: backyard cookouts, fireworks, and perhaps a day at the pool or even the beach. CivicScience data show that more than half of Americans typically celebrate the Fourth of July, and in 2023 celebrators total to 61% of the population. Over one-quarter will attend a professional fireworks show, […]